This week on Wahine Wednesday, host Brittni Friedlander sits down with Heather Aiu, co-owner of Aloha Collection, one of Hawai‘i’s most beloved lifestyle and adventure bag brands. In this compelling episode, Aiu shares the story behind the brand’s origin, the challenges of growing a business, how the team handles brand imitation, and where they draw inspiration for their designs.
Heather also offers thoughtful advice to aspiring entrepreneurs and discusses the brand’s most notable collaborations, along with an exclusive look at what’s coming in 2025 and 2026.
As Native Hawaiian women, co-owners Heather Aiu and Rachel Leina‘ala remain deeply committed to giving back to their community. Through their Mālama ‘Āina giveback program, Aloha Collection donates 5% of annual profits to Hawaiʻi-based conservation organizations, helping to protect and preserve the land and culture that inspire their work.
In celebration of their latest release, Aloha Collection has launched its first-ever Back to School Collection, available now. Items include laptops bags, backpacks, lunchboxes and more. Viewers can also anticipate new launches for 2025 and early 2026 by the beloved brand. As a special offer, viewers can receive 20% off their first purchase of any collection or bag now using the code WAHINEWEDNESDAY20, valid through Aug. 31.
For more information and to purchase the newest items that Aloha Collection has to offer visit ALOHA Collection: Shop Splash-Proof®️ Travel Bags & Accessories.
Wahine Wednesday is a biweekly digital series dedicated to highlighting women in business through candid conversations and storytelling. With a focus on leadership, innovation, and cultural integrity, the series brings a fresh, authentic voice to the conversation around female entrepreneurship in Hawai‘i.
Watch the latest episode now on the KHON+ TV app, available on Apple TV, Roku, and Firestick.
New episodes premiere every other Wednesday at 2 p.m.