HONOLULU (KHON2) — Accumulation and flamboyance have long been a pop culture marker of wealth and prestige.
And as such, most everyone from the ranks of upper-middle class down the socio-economic ladder to blue collar have long carried an angst to achieve an ostentatious point in life.
But for the uber wealthy, grandiosity is something to avoid. Why? Because they feel it makes them “look poor”.
So, what are some of the things uber wealthy people do that seem counter to the idea that we have been sold over the decades?
1. Living below their means
Not all uber wealthy live in palatial estates, especially those who come from generational wealth. As they are known to live well below their means, you will find these folks renting since it gives them the ability to pick and leave at any time.
Sure, real estate investment is a big part of the uber wealthy portfolio, but this does mean they waste their money on expensive living situations. They tend to choose modest lifestyles and avoid unnecessary luxury expenses, since this makes them “look poor”.
2. Avoid status symbols
Luxury cars, branded jewelry, clothing with labels: These are examples of things the uber wealthy avoid since it makes them “look poor”. They will often refrain from purchasing luxury items that display wealth.
You’re more likely to see them driving a battered car or wearing basic black, beige or tan clothing that display no luxury names. They’ll choose a Patek Phillipe, or even a Timex, watch that screams understated before they will ever wear a Rolex.
3. Regular exercise
Engaging in consistent physical activity is common, but you won’t find them in a gym. No. The uber wealthy are more likely to utilize the natural world around them.
You’ll find them doing things like hiking Koko Head on a regular basis or surfing or any other outdoor activities that abound around the islands.
4. Advanced wellness practices
Along with a focus on exercise, the uber wealthy gravitate towards high-end health treatments like cryotherapy, hyperbaric oxygen therapy, bespoke skin care products, the list can go on for while …. This allows the uber wealthy to embrace the no effort lifestyle that characterizes their lives.
5. Avid reading
The uber wealthy invest in education and continuous personal growth. The feeling of stagnation that comes with no changes to your emotional or intellectual status is a sure sign you are not uber wealthy. You will find these people with Ph.D.s but not in higher education.
They will invest in personal libraries and will definitely be able to quote Wittgenstein. Not understanding the difference between they’re, their and there will make you “look poor”.
6. Pursuit of passions
If you’ve ever been on TikTok, then you’ve seen the viral sound file from a few years back that goes something like this:
Interviewer: Tell us about your dream job.
Interviewee: Darling, I’ve told you several times before. I have no dream job. I do not dream of labor.
To think in terms of working instead of pursuing passionate interests makes you “look poor”. The uber wealthy don’t take whatever employment is offered to them, and they don’t seek employment that doesn’t nurture their passions.
The uber wealthy frequently engage in activities they are passionate about as they are always cognizant of ensuring their lives align with their personal interests. So, when that stealth wealth friend greets you with a tray of homemade brownies, enjoy the fruits of their passion.
7. Strategic financial practices
You will not find the uber wealthy spending their tax refunds. Nope. They will be using it for their investments. These investments are long term and aren’t dictated by market fluctuations. (Yes, the uber wealthy get a much higher tax rebate than you do.)
8. Charitable giving
Philanthropy is a big part of the uber wealthy lifestyle. Engaging in philanthropy to contribute positively to society provides an avenue to find personal fulfillment. But don’t expect these folks to simply write a big check and hand it to you.
They are more likely to give their time, talents and skills while their monetary donations go through a business or family trust. This pulls their families into the philanthropic endeavors. These pursuits are hardwired in their wealth-minded acculturation.
9. Subtle wealth indicators
Uncontrolled and unplanned spending is not high on the list of characteristics of the uber wealthy. Due to their extreme wealth, it’s not important to them to have the latest of any technology or fashion. Rather, they invest in sturdy, long-term and practical.
They shy away from overt expressions of wealth since flamboyancy makes you “look poor”. So, understated, unbranded, high quality is their modus operandi. For example, since most uber wealthy people fly via private jet, they will arrive at the airport with zipperless bags. No security, no one rummaging through their bags looking for banned items. Simple luxury at its finest.
10. Exclusive experiences
You also will not see the uber wealthy spend their money on expensive holiday excursions. Instead, they will rent a modest flat for a month or two and blend into the culture around them. This philosophy covers for all expenses. Valuing unique experiences over material possessions reflects a preference for privacy and authenticity.
The uber wealthy consciously practice and nurture habits that underscore a focus on practicality, health, continuous improvement and thoughtful consumption.